What we want from the market analysts?

Thus, the required minimum.

a. The team conducting the investigation should call the a priori confidence of all market participants, the methodology of the survey, the method of collecting and processing evidence for examination, the method of matching results and the form of presentation of survey results should be known in advance to market participants and approved by them.

2. Must be defined the concept of market study and the subjects of this market, as well as meaningful indicators to measure the market and the relevant facts of market segmentation in order to more detailed consideration of the individual parts of the market, as well as the correlation of these parts to each other and with the market as a whole.

3. Must be determined prior to the interview questions konfidientsialnosti submitted for analysis, as well as the method of verification is compatible with all participants in the study and determine the list of authorized and unauthorized publication of data and results.

4. The study should be submitted to all major market participants, regardless they can korporatvinym rules to provide quantitative measures of the business, if not directly then indirectly, on the basis of generalized statistics on partners and projects.

P. On. I'll note that it is important for western posldenee vendors who are always listening and reporting on financial and physical indicators of sales, but can never provide this information externally, except in relative terms. In any case, it is clear that the data analysts the market without a major party, will not deliver the rest of the joy. because they will not be able to refer to in polite society. On the other hand, the detail to the large number of small players, too, does not make sense for the market, you need to merge them into other sections of the Russian foreign vendors and other vendors. The key question is exactly the definition of the watershed between the main and other market participants, that is here looking for a common electoral threshold, below which the study did not detail the information, but gives a list of vendors included in the section of others, such as three seats in these sections.